Commercial Marketing Lead
Salary: £32,080 - £36,636 per annum
Contract: Permanent and Full-Time
Location: Coventry
We’re looking for someone commercially minded with experience of working to financially driven KPIs to lead the marketing and communications activity across our diverse Commercial Services portfolio. This dynamic and varied role requires experience of stakeholder engagement, data-led campaign planning and creative copywriting to raise awareness and build loyalty across sporting facilities, entertainment venues, food and beverage outlets, merchandise, and new business opportunities, as well as supporting the growth of our external creative design offer.
As our Commercial Marketing Lead, you’ll work closely with Commercial Services departments to develop campaigns that increase customer engagement, strengthen our brands and drive financial performance. From launching new products and creating engaging content to developing data-led campaigns and delivering in-person brand activations, you’ll play a key role in helping us achieve our commercial ambitions whilst making a positive impact on the student experience.
Key duties will include:
- Support Commercial Services to achieve commercial aims and financial targets through proactive marketing support and product development, organising regular meetings and reviews.
- To provide marketing support for the core income portfolio of gym memberships, facility and venue hire, and food and beverage sales.
- Create and provide innovative and engaging ideas to improve overall commercial and corporate targets, including but not exclusive to supporting with offers and pricing strategy.
- Develop customer insights and data to ensure SU commercial marketing campaigns are data driven.
About Us
Coventry University Students’ Union is a charity dedicated to improving the experience of students at the Coventry University Group, operating across 7 campuses in Coventry, London, and Scarborough.
Our values are to be helpful, inclusive and ethical and these are reflected in our progressive and people focused rewards and benefits. We offer generous annual leave, an agile working scheme and place a high level of importance on staff support, development, inclusivity, and wellbeing.
Working Hours and Location
This post is a permanent role, and the full-time contract is 37.5 hours per week. As an organisation, we have an agile working programme which supports staff working from home, however regular working each week is required on site in Coventry (minimum 3 days per week in the office) and flexibility to meet business need is required. There will be occasional travel to other Coventry University Group Campuses or other external meetings.
We do have a flexible approach and are open to applications from candidates that may require some variation to the contracted hours or hybrid arrangements (although this is not a fully remote role and a minimum of 30 hours / 4 days per week is required). If you would be interested in the role on this basis, there will be an opportunity to discuss this at interview if you are shortlisted.
Salary Details
£32,080 - £36,636 per annum, based on experience.
Application Process
You will be asked to complete an application form listing your previous work experience and qualifications as well as some application questions asking you to demonstrate how you meet our shortlisting criteria.
We encourage you to read the job description and person specification (accessible in the top-right of this page), which contains the shortlisting criteria for this role. The applications that most closely match our shortlisting criteria will be invited for interview.
When you are ready to apply, please click "Apply for Role" at the bottom of this page.
Applications Close: Monday 27th July 2026 at 9am
Interview Date: Interviews are expected to take place in the week commencing 3rd August 2026, however shortlisted candidates will receive further information closer to the time.
If you have any questions or would like an informal conversation before applying please contact hr.su@coventry.ac.uk.
Focus on Diversity and Inclusion
We are an equal opportunities employer and actively committed to promoting equality and diversity, and expect all staff, students, and volunteers to share this commitment.
We are especially keen to encourage expressions of interest from people currently under-represented within the organisation, these include but are not limited to those from the LGBTQ+ community, people with disabilities, and those from a Global Majority background.
We are a disability confident employer and candidates with a disability will be guaranteed an interview, providing they meet in full all of the essential requirements of the post.
If you require any reasonable adjustments to the application or interview process please contact hr.su@coventry.ac.uk.
Staff Benefits:
Our benefits offered to staff include:
- Occupational Pension Scheme, employer contributions matched up to 6%
- Generous annual leave; this role attracts 31 days holiday plus bank holidays (2 additional days after 2 years’ service and a further 3 additional days after 5 years’ service) per annum
- Free 24/7 access to our Employee Assistance Programme offering confidential advice and support
- Mental Health First Aiders, colleagues who have received training to support others
- Life Insurance 3 x salary
- Access to 24/7 Virtual GP
- Discounted Gym membership (in Coventry)
- Eye care and Flu vouchers
- Staff reward and recognition schemes
- Agile working scheme
- Volunteer days, up to 2 paid per year
Find out more about Your Students' Union here: https://yoursu.org/